Fresh and bright, the au naturale menu is as approachable and fun as this fast casual restaurant in Salt Lake City, Utah. Designed and written with tongue firmly planted in cheek, the menus and supporting graphics took the unique approach to healthy fast food and added in a touch of humor and joie de vivre to a new, fresh ‘n’ fast food concept. The branding was also applied to other consumer touchpoints from print advertising and posters to banners and t-shirts. au naturale was voted “Best New Restaurant” in City Weekly so they’re doing something right!
